2025 Strategies

As we work together to identify and embrace change necessary to remain competitive now and far into our future, two guiding principles – Deepen Relationships and Increase Profitability – will give us focus and direction, and ensure we are pursuing the right kind of change for our way of doing business.

Our 2025 IN FOCUS planning differs from previous goal-setting exercises in one key way: it lays a foundation for continuous strategic planning versus point-in-time planning (whereby the strategy is to hit a goal by a point in time), which better allows us to pivot and recalibrate as circumstances evolve.

Helping to define the “right” kind of change are two priorities that have served as keystones in our business since our founding in 1895.

Our four most important stakeholders:
Clients, Associates, Communities, Shareowners

Our client-centered, relationship-driven way of doing business

Though change is challenging, it encourages innovation, develops skills, leads to better business opportunities and, most importantly, keeps us relevant.The strategies we’ve identified for necessary transformation fall into six key focus areas.

Focus Area Lead Executive
Culture Beth Corum
Talent Attraction & Retention Pam Gay
Ability to Compete Cheryl Thompson
Credit & Lending Lee Nichols
Market & Revenue Expansion Ed Canup
Financial Performance Jep Larkin

    WHICH FOCUS AREA DOES YOUR IDEA RELATE TO?
    To achieve 2025 IN FOCUS, it’s going to take more big ideas from big thinkers like you!

    If you’ve got an idea, select the relevant focus areas from the drop-down and fill out this form to send your thoughts to the strategy group leader.



    Capital City Bank