Our Vision 2020 initiatives centered around themes of efficiency and growth and drove movement toward a 1.25% ROA. Our new 2025 five-year strategy builds on those still-vital concepts, incorporating an expanded set of six strategic initiatives in four key areas of focus that plot a course toward transformation. Each initiative reinforces our client-centered banking tradition while laying the groundwork for growth that will both deepen our relationships — internal and external-facing — and increase profitability.
2025 Strategic Initiatives
- Expand/Optimize Footprint
- Make Data-driven Decisions
- Create Exceptional Client Experiences
- Enhance Digital Tools
- Cultivate Positive Associate Experiences
- Simplify Workflows
2025 Focus Areas
- Channel Transformation
- Client Experience
- Financial Performance
- Culture
Watch for updates to be shared here, as we implement strategies, make progress and achieve success in these areas.